| How It Works |

"We have worked with Playback Now for several years and have enjoyed a mutually beneficial relationship. They are responsive, flexible, and constantly bring new ideas to the table."
Barbara Licht
The American College of Physicians

Conferences and conventions offer many benefits: They’re educational, inspirational, and—of course—profitable. Partnering with Playback Now ensures that your organization takes advantage of all of these, both during the conference and long after it has ended.

We start the process with an in-person consultation to develop a game plan specifically designed for your organization. From there, we combine our marketing savvy with your membership expertise to determine a strategy tailored for you, from the pricing structure to the specific type of products and formats offered to a follow-up e-mail blast.

Playback Now features extensive marketing capabilities to help generate interest and, ultimately, purchases:

Print marketing that includes pre-conference advertising, an on-site registration kit, print advertising, and postconference reminders to purchase products.
Direct mail campaigns specifically designed for your organization.
Online marketing, including e-mail blasts and a clientspecific web site designed just for you and your members.
On-site marketing that includes a point-of-sale order entry system for efficient order entry.
A free new member download that provides an effective way to introduce your members to our programs while paving the way for future sales.