Playback Now Impact:
In the fall of 2014, we were contacted by NASPA (Student Affairs Administration in Higher Education). They had previously had a horrific experience with an online vendor who offered Livestream and to video capture a select 60 sessions out of 600+ at their annual conference. The previous year, they had agreed to a production bill of over $100,000 with the notion that they would “only” need to sell 500 packages at $200 to break even. Needless to say, because of the vendor’s lack of involvement and vested interest in selling the content, NASPA ended up losing $80,000 on this project and ready to ditch online education altogether moving forward.
Upon meeting with them and hearing their struggles, we developed a unified plan for the 2015 conference to offer free live stream access to the general session, a live stream package that viewers had the option to purchase as well as video capturing the select 60 sessions as another select package to purchase. With our production invoice nearly 3 times lower than their previous vendor, and using our marketing experience, we were excited to share the profits with NASPA and thrilled to make them $10,000+ in 2015. Going from an $80,000+ loss to a $10,000+ profit in one year left us both excited to see what is coming in future years.