Project Description

NATP Portfolio
National Association of Tax Professionals

Project Brief

Project Scope:

Playback Now records and sells access to recordings at NATP’s Annual Conference, as well as at 2 Tax Forums using a sales-based, revenue-sharing business model. Playback Now maintains a custom-built PlaybackNATP website for hosting and commerce.

Marketing Efforts:

Playback Now and NATP collaborate together to form an effective annual marketing campaign. Playback Now creates a 4-page color brochure to be included in registration kits at each conference. Playback Now utilizes a sales booth at each conference to acquire the majority of sales. Emails to past purchasers and attendees are sent before, during, and after each conference. Pre-sales are offered through NATP’s site as a conference registration upgrade.

Playback Now Impact:

Playback Now has helped transition NATP through significant technology changes over the course of these past 10 years, evolving from audio-only recordings to synced PowerPoint videos. They are looking to expand even further with potential live stream video production as well as offering continuing education credits seamlessly with the recordings.

Details

Store Link: www.PlaybackNATP.com

Client Since: 2004

Members:

Events:

Project Scope:

  • AudioPoint Capture
  • Custom-built website with commerce potential and annual subscription-based hosting
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NATP
Playback Now

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