24 Mar 2025
Behind the Tech Curtain: Playback Now Preferred Tech
At Playback Now, we always have our eyes open for new applications that improve our internal efficiencies for our services as well as potential tools that could help our association partners in their day to day endeavors. An application that caught our attention most recently is the AI Video Generator app, “HeyGen“.
‘HeyGen‘ helps create AI video avatars effortlessly! Perfect for content creators, marketers, and educators. Generate high-quality videos instantly, without expensive equipment. Just script, animate, and share. We have been exploring multiple ways this amazing technology could be used for our services as well as our association partners.
Here are a few ways we could see how this tech could be added to elevate the standard at conferences:
1. Member Communication
- Personalized Welcome Videos: Create tailored welcome messages for new members without having to record each one individually.
- Regular Updates: Share monthly or quarterly updates in an engaging video format rather than a boring email newsletter.
2. Onsite/In-room Session Introductions
- Standardized Presenter Introductions: Welcome your presenters in both keynotes and breakouts with a branded introduction and consistent layout including your standardized housekeeping announcements (Example).
- Walk-In ‘slides’: Instead of static walk-in slides leading up to a session start, elevate the messaging with a customized video either highlighting the upcoming schedule, evening activities or latest announcements. At Playback Now, we are utilizing this as the ‘virtual loop’ in the countdown leading up to a live stream.
3. Event Promotion & Recap
- Promo Videos: Quickly design eye-catching event promos with avatars or voiceovers that can match your brand’s tone. Whether a conference location announcement or perhaps a video announcing who your Keynote Speakers are going to be at the upcoming event!
- Post-Event Summaries: Share highlights from events in a quick, engaging video format — great for social media.
HeyGen has been named G2’s #1 Fastest Growing Product as part of the 2025 Best Software Awards and at Playback Now, we are excited to add this tool to our toolbox to utilize with our association partners moving forward!

